Scott Sniffin embarked on his automotive journey in 1989, starting as a salesperson in California. Over the next 16 years, he progressed through the ranks with the same dealer group, mastering various challenges across numerous, distinct brands, locations, and cultures. During that time, Scott honed his skills in assembling, training, and coaching high-performing teams, culminating in his leadership role as the group’s Platform General Manager. Under his leadership, the automotive group was consistently recognized as a Ward’sAuto top 100 U.S. dealer.
Leading Expansive Growth
2005 marked the beginning of a pivotal chapter in Scott’s career. Scott forged a partnership with his employer and mentor, resulting in the acquisition of a new franchise. Going beyond overseeing day-to-day operations, Scott spearheaded the construction of the brand’s largest Northern California location. His achievements caught the eye of another OEM, who awarded Scott with an open point. The culmination of these endeavors led to the acquisition of the companies by one of the nation’s publicly-traded dealer groups in 2013.
From Main Street to Wall Street, Scott has collaborated with stakeholders at prominent independent, public, private, and private equity-backed dealer groups around the U.S. His broad industry experience spans independent and franchised import, domestic, and luxury brands including Porsche, Audi, Volkswagen, Chevrolet, Cadillac, Chrysler-Dodge-Jeep-Ram, Ford, Lincoln, Nissan, KIA, Honda, Mitsubishi and Toyota. Scott has also worked in the aftermarket spaces of commercial and customized vehicles. These experiences were pivotal in driving substantial business growth including the establishment of over 10 new locations across multiple states.
An Industry Voice
As an industry voice, Scott’s influence is reflected in his participation in multiple OEM committees, dealer and state associations, as well as providing pro-dealer testimony to the California New Motor Vehicle Board. He is also a former member of a Mega-Dealer 20 Group. Additional certifications and licenses have included AFIP Certification, Licensed New & Used Motor Vehicle Dealer, VIN Verifier, CARB Certification, multiple OEM certifications, and Certified Analyst for the Predictive Index System.
Rooted in Community
Beyond his professional endeavors, Scott celebrates a remarkable 32-year marriage with his wife, Traci, and takes pride in their shared journey of raising three accomplished young men. Their sons’ achievements, both academically and athletically, reflect a legacy of excellence and commitment to personal growth. Scott and Traci’s dedication to community service is evident through their volunteerism with numerous professional associations and non-profit organizations, underscoring their enduring impact on the communities they serve.
Scott Sniffin
